Max Clifford doesn’t use social media and won’t start anytime soon. (read: ever)

Grabbed 15 minutes with Max Clifford yesterday to chat about his love (!) for social media.  I found out he wasn’t on any social media platforms and that interested me as, despite previous events with his privacy etc, he’s in the fastest growing adoption group on most these platforms and it seemed this might be integral/important since so many of the platforms available can/do/could affect his clients.  It had been a busy morning, I was interview 16 of the day with ‘many more’ to follow), and Mr Clifford had been busy,waxing lyrical, on Mel Gibson’s woes across the Atlantic.  I left Gibson and Oprah for the masses to ponder and instead focused on working with a new set of rules and competitors.  Full interview below.I delved into to social media and the firm (around 4m57s).  They (like many others) have no social media policy which is…um…interesting because of the information that passes through the business.  Clifford countered this and other questions with the observation his job remains predominantly keeping things out of the news.  It’s hard to disagree with a career that has spanned four decades but it’s equally hard to imagine this continuing for much longer considering the 24-hour news cycle, real-time obsession, stereotypes evolving and barriers being chipped away at and broken down.  At the very least it’s interesting to dwell on the future of secrets - perhaps Mr Clifford will break his social media silence and leave a comment with his thoughts.